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New World Furniture Ad
This client has a GREAT story. We helped them tell it in their
ad campaign. New World Furniture finds AMAZING, beautiful, discarded
redwood in junk yards, land fills and waste sites. They strip
it, refinish it and make it into high-end pieces of patio furniture.
Since new-growth redwood is now protected from commercial use...
being able to buy redwood furniture out of old-growth wood is
a rare and coveted thing. It was important for NWF to bring the
heritage and majesty of the redwood into their pieces, and to
give the overall campaign a recycled look.
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