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Microsoft Windows XP Launch
Microsoft wanted an impactful in-the-mail piece to get their
partners wrapped around the idea of the upcoming Windows XP launch.
They envisioned a dimentional direct mailer that rewarded partners
for their past collaboration, incented them to use a demo of the
new operating system, and encourage them to pass along training
and promotion ideas regarding the launch to their staff. LAVA
took their vision and created reality.
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