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Dr. Dodi Nov is a young, talented, nationally aclaimed cosmetic
dentist practicing in the Puget Sound. Having recently aquired
a practice catering to an aging client-base, Dr. Nov wanted to
develop an identity package and "type-treatement" that appealed
to both his new clientelle and his current patient population
which focused on family dentistry. He wanted his brand to be "stand-out",
to take risks, and to look very modern and contemporary without
off-putting the senior crowd. LAVA worked with Dr. Nov to create
this unusual color palette and series of pieces to build the progressive
image he was looking for.
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