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Philips Medical Systems
Philips Medical Systems has several modalities that publish
newsletters, both for internal and external use. LAVA helped Philips
develop a master template and color palette suite for all Focus
Newsletters. Focus is published for print and electronic distribution.
Several electronic issues of Focus have been developed with interactive
capabilities. Clients and internal associates can link directly
to web sites, send emails, download white papers/literature, take
online surveys, and respond to questionnaires right from Focus
PDF files sent to them via email. This interactive capability
is cost effective and supports the impression of a leading-edge,
technology-driven corporation.
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