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Traveling Software "Slam Dunk" Program
Traveling Software wanted to develop a complex, two-tiered promotion
aimed at in-store sales associates and consumers. The strategy
was to develop a push/pull program that provided incentives for
associates to move product off the shelf while also simultaneousely
incenting customers to buy. All theme, logo, campaign materials,
and incentive awards were designed by LAVA's lead creative director.
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